Privacy Policy

Updated on 17 Jun 2021

This Privacy Policy describes how Tai Ping, our brands and subsidiaries collect, use and share personal information about you and the choices that are available to you with respect to our handling of your information. This Privacy Policy applies to personal information we collect when you interact with us online (e.g., through our website or other online products and services) or offline (e.g., when you shop in our stores or interact with customer support) or otherwise interact with us as described below. Our online and offline services and interactions with you are collectively referred to as "Services" in this Privacy Policy.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this Privacy Policy. We encourage you to review the Privacy Policy whenever you interact with us to stay informed about our personal information practices and the choices available to you.

Collection of Information

Personal information we collect directly from you

We collect personal information you provide directly to us. For example, we collect personal information when you use our websites; shop in our stores; call us on the phone; sign up to receive our emails; request a catalog; contest, promotion or survey; communicate with us via third-party social media sites; request customer support; apply for and/or participate in our loyalty program; or otherwise communicate with us.

The types of personal information we may collect include your name, email address, billing address, shipping address, phone number, payment card information, product preferences, demographic information and any other personal information you choose to provide.

In some cases, we may also collect personal information you provide about others, such as when you purchase a gift card for someone and request that we deliver it electronically, create and share a "wishlist" or decide to purchase and ship products to someone. We will use this personal information to fulfill your requests and will not send marketing communications to your contacts unless they separately opt in to receive communications from us.

We collect information about your use of our Services, such as the products you purchase or express interest in.

Personal information we collect automatically

We automatically collect certain personal information about you when you access or use our Services, including

• Log Information: We collect information about your use of our websites, such as the type of browser you use, access times, pages viewed, your IP address and the referring link through which you accessed our websites.

• Device Information: We collect information about the device you use to access our online Services, including the hardware model and operating system and version.

• Transaction Information: When you purchase or return a product, we collect information about the transaction, such as product details and the date and location of the purchase/return.

• Video Data: We collect video data via security cameras we deploy in some of ourretail stores.

• Information Collected by Cookies and Similar Tracking Technologies: We use cookies and similar tracking technologies to collect information about you when you interact with our websites or emails, including information about your browsing and purchasing behaviour. We may combine this information with other information we collect about you and use it for various purposes, such as improving our websites and your online experience, understanding which areas and features of our sites are popular, counting visits, understanding campaign effectiveness, tailoring our communications with you, determining whether an email has been opened and links within the email have been clicked and for other internal business purposes. For more information about how we use cookies, please see the cookies policy.

Personal information we collect directly from you

• Provide, maintain and improve our Services, including to facilitate and improve your in-store and online shopping experiences;

• Deliver the products and Services you request, or that are reasonably anticipated within the context of our ongoing business relationship, complete transactions, perform our contractual obligations, and send you related information, including confirmations and receipts;

• Process your orders, payments, and account adjustments and initiate, render, bill, and collect payment for our products and Services;

• Conduct internal research and development and make business decisions about current and future product and service offerings;

• Respond to your comments, questions and requests and provide customer service;

• Communicate with you about products, Services, offers, promotions, rewards and events and provide news and information we think will be of interest to you;

• Manage your online account(s) and send you technical notices, updates, security alerts and support and administrative messages;

• Personalise your online experience and provide advertisements, content or features that match your profile and interests;

• Monitor and analyse trends, usage and activities;

• Process and deliver contest, promotion and sweepstakes entries and rewards;

• Detect, protect against and prevent security incidents and illegal or unauthorised activities, investigate complaints and claims, and provide other security protections, such as identity verification;

• Protect users of our Services from fraudulent, malicious, deceptive, abusive, or unlawful activities of others;

Use of personal information

We may use personal information about you for various purposes, including to:

• Provide, maintain and improve our Services, including to facilitate and improve your in-store and online
shopping experiences;

• Deliver the products and Services you request, or that are reasonably anticipated within the context of our
ongoing business relationship, complete transactions, perform our contractual obligations, and send you
related information, including confirmations and receipts;

• Process your orders, payments, and account adjustments and initiate, render, bill, and collect payment for
our products and Services;

• Conduct internal research and development and make business decisions about current and future product and service offerings;

• Respond to your comments, questions and requests and provide customer service;

• Communicate with you about products, Services, offers, promotions, rewards and events and provide
news and information we think will be of interest to you;

• Manage your online account(s) and send you technical notices, updates, security alerts and support and
administrative messages;

• Personalise your online experience and provide advertisements, content or features that match your profile
and interests;

• Monitor and analyse trends, usage and activities;

• Process and deliver contest, promotion and sweepstakes entries and rewards;

• Detect, protect against and prevent security incidents and illegal or unauthorised activities, investigate
complaints and claims, and provide other security protections, such as identity verification;

• Protect users of our Services from fraudulent, malicious, deceptive, abusive, or unlawful activities of others;

• Debug and repair errors in our products and Services and other activities to maintain and improve the
quality and safety of our products and Services;

• Cooperate with law enforcement and protect the rights (including free speech), interests, safety or property
of Tai Ping or our customers, service providers and other third parties;

• Comply with and enforce applicable legal and regulatory obligations, and respond to governmental
requests;

• Enforce our policies, terms and conditions, or other agreements;

• Defend against or pursue claims, disputes, or litigation – in court or elsewhere;

• Carry out any other purpose readily apparent to you or described to you at the time the personal
information is collected.

Sharing personal information

We may share personal information about you as follows:

• With vendors, consultants and other service providers who need access to such personal information to
carry out work on our behalf, such as delivery;

• In response to a request for personal information if we believe disclosure is in accordance with any
applicable law, regulation or legal process or as otherwise required by any applicable law, rule or
regulation;

• If we believe your actions are inconsistent with our user agreements or policies or to protect the rights,
property and safety of us or any third party;

• In connection with, or during negotiations of, any merger, sale of company assets, financing or transfer of
all or a portion of our business to another company;

• With your consent or at your direction.

We may also share aggregated or de-identified information, which cannot reasonably be used to identify you.

Advertising and other tracking technologies

We engage third parties to serve advertisements on our behalf across the Internet and to provide analytics services. These entities may use cookies, web beacons and other technologies to collect personal information about your use of our websites, such as your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This personal information may be used by us and others to, among other things, analyse and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our websites and other websites and better understand
your online activity. We may also work with third parties to serve ads to you as part of a customised campaign on other websites or platforms.

Data Retention

Our retention periods for personal information are based on business needs and legal requirements. We retain personal information for as long as is necessary for the processing purpose(s) for which the personal information was collected and any other permissible, related purpose. For example, we may retain certain transaction details and correspondence until the time limit for claims arising from the transaction has expired.

Your Choice

Opting out of promotional communications

You can opt out of receiving promotional communications from us at any time by doing the following:

• To opt out of promotional emails and text messages: Follow the instructions provided in those
communications or contact us at [email protected]

Data Transfers and Privacy C

Tai Ping has operations in the Hong Kong and other countries. As such, we or our service providers may transfer your personal information to, or store or access it in, jurisdictions that may not provide equivalent levels of data protection as your home jurisdiction. We will take steps to ensure that your personal information receives an adequate level of protection in the jurisdictions in which we process it.